who we are
We are MLO, a minority owned American based sneaker brand founded in March, 2020 by Japanese-American fashion designer and entrepreneur, Clayton "Claytano" Kanemitsu.
Before launching MLO, Clayton was a social media influencer on YouTube and Twitch who went by the name, "Claytano". He was known for creating entertaining content around popular video games as well as being a philanthropist who had used his social outreach of over 200,000 people to raise awareness of current global issues.
As a company founded during a global pandemic, Clayton was focused on giving back from the start by donating a portion of every sale to the CDC Response Fund to help provide life-saving equipment to healthcare workers on the front lines of the pandemic.
Shortly after launch, Clayton partnered with two long-time friends he met during his career in content creation. One of them is a member of Forbes' 30 under 30 list who was brought on to help bring structure to the brand's foundation through his experience and knowledge. The other was a fellow Twitch streamer who had introduced Clayton to the luxury fashion industry a few years prior.
"We understand that our voice, community, and influence should never be taken for granted. We see our growth as an opportunity to inspire others in a positive way and to pave the path to a better tomorrow. We are determined to make the shoes that move the world."
- Clayton Kanemitsu, CEO & Founder
why we're here
It's one thing to sell cool shoes,
it's another to have a purpose.
Our goal is to make high-fashion designs that are accessible to everyone and to give back with every pair of shoes we sell.
We believe that looking good and feeling incredible about yourself should not have to cost you thousands of dollars. Fashion is meant to inspire you and everyone around you and should no longer be reserved only for those who can afford it.
We want our shoes to give people the strength they need to be loud and expressive and to use their voice to help pull us into a future marked with empathy and inclusion. We are determined to revolutionize the luxury fashion industry and redefine the words "justice" and "equality" so that they have weight in today's system and society.
We have a purpose for everything we do as a company and we seek to empower you to live your life with similar passion and intent. As our customer and a member of our community, you are actively making the decision to be a part of the solution.
HOW WE DO IT
Sometimes the "how"
is just as important as the "why".
During our first year, on top of our contributions to the CDC Response Fund, we've donated thousands of dollars to important causes such as the NAACP Legal Defense Fund and the AALDEF to aid in the fight against racial injustice and inequality.
Aside from monetary donations, MLO has donated shoes to Souls4Souls and CARE Project, and has partnered with Make-A-Wish foundation for World Wish Day to help create life-changing wishes for children with critical illnesses.
People often think "lower prices means lower quality." But we're here to change the world... including that mindset!
Yes, we cut costs that many traditional brands don't. However, every cost we cut is so that we can provide you, our customer, the best possible experience at the most affordable price.
As a team, we've had to adapt to current times. This includes learning how to operate remotely during quarantine which means no overhead costs for office buildings! It's inspired us to be innovative with our systems and processes in order to operate more efficiently.
All of our shoes are designed in-house by either our CEO, dedicated shoe designers, or other members of our team. Even those who aren't in our creative department! We give everyone in our company the opportunity to design shoes!
Apart from design, our shoes are shipped in eco-friendly, reusable draw-string gym bags that are not only good for the environment, but good for your wallet as well! Shoe boxes are expensive and cost a lot for shipping. This means you're paying 20-30% less just by us cutting out the box!
The bottom line is that we cut out the costs that aren't necessary. What's left are high-quality, high-fashion designs that are eco-friendly, accessible for everyone, and make a difference in this world.
We are humbled by your support throughout our journey and we thank you for being a member of our family as we continue to be the shoes that demand change and move the world.