Behind the names

How we name our products

It's no secret that the names of our shoes and products are a bit unusual. However, we promise that there is a method to the madness! By understanding how our products are named, you'll be able to know some cool things about new releases that haven't been shown to the public yet! Pretty cool, right? We think so too!

To start, let's take a look at one of our popular new releases, the MLO XX21 - DNA T250! Below is a break down for each component of the name.

Color reference table

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White

Black

Red

Yellow

Blue

Green/Multi

Orange/Gold

Purple/Pink

Gray/Silver