Behind the names

How we name our products

It's no secret that the names of our shoes and products are a bit unusual. However, we promise that there is a method to the madness! By understanding how our products are named, you'll be able to know some cool things about new releases that haven't been shown to the public yet! Pretty cool, right? We think so too!

To start, let's take a look at one of our popular new releases, the MLO XX21 - DNA T250! Below is a break down for each component of the name.

MLO

This is our brand name! You should have already known this one. See? This isn't so hard after all!

XX21

This is the year the product was released. 'XX21' represents shoes released in 2021. Easy!

DNA

This is the name of the product. We'll always use 3 letters for our names to keep things simple for you.

T

This is the type of product. For example 'T' stands for Tall which is referring to a high top shoe.

2

This represents the primary color of the shoe. Each color is assigned a number and 2 stands for black.

5

This represents the secondary color of the shoe. Just like the last one but 5 stands for blue!

0

Lastly, this number represents limited edition or not. 1 is limited edition. 0 is not. That's all!

Color reference table

White

Black

Red

Yellow

Blue

Green/Multi

Orange/Gold

Purple/Pink

Gray/Silver

Behind the names

How we name our products

MLO

XX21

DNA

T

2

5

0

Color reference table

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